As a visual merchandiser in this project, my responsibilities were diverse and encompassed various aspects of the collection's presentation and branding. Specifically, my role involved the following tasks:

1. Concept Design: Creating visually appealing and engaging concept designs for the collection, ensuring they align with the theme of 'Freedom & Rebellion: Retro Vibes.'

2. Webshop Development: Designing and setting up the webshop to showcase and sell the products from the Women's Summer Collection. This includes creating an intuitive user interface and ensuring a seamless shopping experience.

3. Concept Content: Crafting compelling and creative content that resonates with the 'Freedom & Rebellion: Retro Vibes' theme to accompany the collection on the webshop and other promotional materials.

4. Photo-Shooting: Organizing and conducting photo shoots to capture high-quality images of the products, ensuring they reflect the desired brand image.

5. Photo Editing: Post-processing the images from the photo shoots to enhance their quality and make them visually appealing.

6. Logo Making: Designing a unique and eye-catching logo that represents the 'Freedom & Rebellion: Retro Vibes' theme and complements the overall brand identity.

7. Label Designing: Creating distinctive and attractive labels for the Women's Summer Collection, incorporating relevant information and branding elements.

8. Video Filming: Filming videos that showcase the products and the essence of the 'Freedom & Rebellion: Retro Vibes' theme, adding an interactive and dynamic element to the collection's presentation.